Abstract：Abstract: As a crucial issue in interpersonal pragmatics, cultural pragmatic manipulation during interpersonal discourse management influences the communicative direction and effects. This article explores the connotation, motivation and evaluation of cultural manipulation in interpersonal discourse management from a cultural pragmatics perspective. It is found that cultural rationality, appropriateness and effectiveness are important premises of the possible and feasible realization of cultural pragmatic manipulation. Furthermore, the monitoring and guiding stratification of cultural information ensure the direction, stability and procedure of interpersonal discourse management. Moreover, its contextual projection, pragmatic optimization and regulatory avoidance serve as the core to construct interpersonal discourse, meet pragmatic expectancy, and ultimately avoid cultural desensitization of a certain discourse. All these highlight the value of local cultural perspective in interpersonal discourse studies, and could provide some implications for the integration of Chinese pragmatics into “Emancipatory Pragmatics” across the globe.
Key words: interpersonal discourse management; cultural pragmatic manipulation; localization
