Abstract: This research, drawing on identity theories, explores the culture-specific face-representation in Chinese. It adopted an empirical method, specifically, by surfing the key words Miànzi and Liǎn from the Sound Media Corpus of Communication University of China from which V+Miànzi and V+Liǎn collocations were extracted, and then the data analysis was made in terms of their presentation levels, frequencies, and sensitive factors. Based on the results, it analyzed the similarities and differences between Miànzi- and Liǎn-representations from the self-presentation and face-sensitivity perspectives, and finally constructed the two concepts Positively-Evaluated Face and Negatively-Evaluated Face which are exhibited as culture-specific face-representations in Chinese. The study finds that Positively-Evaluated Face and Negatively-Evaluated Face are characteristically distinguishable in Chinese culture, but these two concepts are significantly different in their connotations from Positive Face and Negative Face proposed by Brown and Levinson. The finding further confirms that the English ethnocentric notions of Positive Face and Negative Face are not applicable to explaining the culture-specific face-representation in Chinese.